What techniques does this trailer use to persuade an audience to see the film?
The techniques that this trailer, New Moon uses, consist of a variety of techniques which persuade the audience to see the film. Firstly it uses quick paced shots to create a fast paced notion of adventure and action, engaging the audiences to watch the film. It also uses fade out shots which help to stop and start a clip in the trailer, which creates suspense with the use of one of the characters voiceover being heard in the back ground. Another technique used in this trailer is the use of music, which helps to create a certain atmosphere and helps to gain momentum and increase the tempo in trailer which then engages the audience. The music is heard to build its pitch up, which adds to the tension and hype for the actual trailer. One other technique which is used well to persuade an audience, is at the ending of the trailer, a use of a small teaser clip, teases the audience and gives them an insight into what they will be excepting from this filmmaking them more likely for audiences to watch the film. The use of silence in the end of the trailer, when the title of the film is shown, connotes to the audience that this film is going to be very serious as well as somehow better than the first one. One other technique used to the actual text which is used in the trailer, such as “worldwide best seller” appeal to the audiences as audiences will recognise the books as well as the pervious film from the saga itself .Moreover, this being said it also broadens the target audience as people would want to watch something which has reliability as being successful.
How is gender represented in this trailer?
In this trailer gender is represented as the key to making this film work well, and creates a strong story line. In this trailer the character, Edward is seen to be the love of Bella’s life, who then leaves her, which creates disaster in Bella’s world. She is represented as being the typical heartbroken women who sufferers and is tormented by images of her love of her life. The males in this trailer are seen to be the ones affecting the dilemmas or solutions in this film. The fact that there are two completely different contrasts of persona of the two main male protagonists makes the trailer seem more interesting. Mostly as Jacob is seen to be the bubbly, caring, loving friend and Edward is seen to be the intensely in love/heartbreaking love of Bella’s life. However the character Jacob is seen to be Bella’s knight in shining armour, as now that Edward has gone he attempts to fill the gap and plays a loving role towards Bella, which in result makes her stronger. The females in this trailer I seen to be the weak ones,who need a presence of a male to feel secure ,i.e. Bella and Jacobs new found relationship helps her to come out of her depression/screaming episodes. Also the fact that it is a woman,(Bella) speaking the voiceover, signifies her gender to be the one in a dilemma, adding to the representation of women being seen as the ones in need of help, typically.
What target audience would be attracted to this film?
The target audiences which are most likely to be attracted to this film, will be a range of 12+ /teenage girls mainly, however there will be some male teenagers ,age ranged from ,13+ .As the trailer consists a notion of romance and adventure ,this means that the target audience will include both male and females. The female target audience are attracted to the two main male protagonists who are Edward and Jacob. Most the teenage girls are likely to be attracted to this film because of them and their certain assets such as good looks etc. Women are also likely to relate to the romantic side of the film, as they could refer back to their own lives and think of their own partners and teenage girls can do this as well. The adventure side, with the involvement of werewolves etc, can appeal to males as they would like to see fight/action scenes as men are into action. Other women may also be attracted to the main protagonist, which is Bella as she can be seen to be a positive role model, as she may hold some form of empowerment for women and how to get their partners back in their lives, making their lives better. Older men can be seen one part of the target audience as they may want to better their own relationships and the romance aspects to the film may help them do this.
What Hollywood values can you identify in this trailer?
The Hollywood values which can be identified in this trailer could be vanity and idol worship, as mostly of the main protagonists are seen to be worship by the media and the audiences who watch their movies in an excessive way, which can’t be healthy. The fact that the main female(Kristen Stewart) is seen to be thin ,this could have a negative impact on the young female or teenage girl audiences as they may want to change that to look like her, which could result in eating disorders ,which may lead to severe diseases in the future.
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