Contemporary film trailer: The Runaways

 Runaways Trailer:
http://www.youtube.com/watch?v=uHpEJ749TRM

The techniques the trailer uses to persuade the audience to see the film, "The Runaways" is that the trailer is very fast paced, engaging the audience into the trailer. It also uses a black and red colour scheme which connotes a rock theme, which relates to the 'Rock 'n' Roll' theme that is shown throughout the trailer. It also shows different aspects of the drama in the film showing the audience what genres they would see if they went to watch the film.The lighting counterbalances the pace of the film,as the lighting is dim as well as flashy ,which indicates the film is likely to be ever changing.The music in the back round is of the bands music,and is rock based as well as quick paced ,helps to impact the audience into persuading them to watch the film,by a notion of dilemmas facing them.

The men are represented in a negative light as they are seen as the villains,because they are obstructing the women from fulfilling their dreams. Although they're viewed as the antagonists, the men have almost no role in the film, hence making them minor characters.The men are seen to be the cause of the dilemmas facing the women in the film,as they are seen in a dimmer light,adding to their suggestion of them to be negative aspects of the movie.

On the basis of this trailer, the target audience which would be attracted to this film is likely to involve teenagers(13- 18) mostly females as it is empowering to them since the protagonists are female. Moreover, the film would also attract musicians as the film as about music.Also the voice over is of a female,of a similar age to the target audience it seems ,hence adding to the appeal of the film for females.

In this trailer,Hollywood values and characteristics which are identified are through drug use as well as the main protagonists being rebels,without them having moral fabric which conforms to society demonstartes Hollywood values being shown in the trailer.