T-Mobile analysis

Media Forms:
What conventions of advertising are evident in this text? 

There are many conventions which are evident in this text, which create an overall perfected advert in motion. Firstly the use of ambiguity is used throughout the advert. This means that audiences are likely to want to know, why is there music playing? And what’s about to happen? These questions provoke the audiences to actually watch the whole of the advert to determine its helpfulness or its product and its use. The use of cross cutting consistently helps to keep the audience engaged to.

The use of popular songs, which are well known, helps to broaden the audience and grip them, as they are likely to sing along with them. A humorous tone is used throughout the trailer, as it is comical, audiences are likely to laugh and remember the advert, which means they remember the brand or product too. The slogan at the end “life’s for sharing” is also conventional of an advert as it connects the audiences and creates a sense of remembrance for them. The end theme tune and logo of the brand helps to show that the source is reliable, and also refers back to the fact that audiences are going to want know what the advert is about, hence are likely to watch all of it, which means they remember the product better, making it a successful advert.

Representation:
How is technology represented in this advertisement?

In this advert technology is seen as something which connects people together, and gives a positive/optimistic outlook on life, with the reference to the fact that “life’s for sharing”. The fact that everyone is together, happy and dancing could connote us to being the wires and networks into how knowledge or stuff is shared quickly, via Internet/phone. Also it also seems like technology is being portrayed as a necessity as well, by the use of everyone having it ,and using it in the advert, which just shows its importance in the modern world.

Institution:

What is communicated about the T-Mobile brand and the experience it offers?

One point could be that the pace that the dancers are moving at is pretty rapid, which could relate to the quickness involved in the connection of T-Mobile services perhaps.Another thing which could be communicated about the T-mobile brand and the experience it offers is that it is quite modern,in the way it wants to involve everyone in the whole process,the institution could be seen as family orientated.Moreover they could be seen as an evolving institution as they have different music genres,which are related to the years like the 80s .90s etc,which means that they are a hip modern institution,in keep with new changes in the world.

 Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

Well, the primary target audience consists of mainly 14-35 males and females as they are more prone to be weary of the latest technological advances as well as the songs which are played come across a broad audience too. The secondary target audience is likely to be perhaps other ethnicities as a majority of white people are shown throughout the advert, however there are other ethnicities, including Asian and African American .This could mean that T-Mobile is trying to reach out to other ethnicities and engage them in the whole “sharing” which is happening as well as connect them. Hereby attracting audiences to purchase product or use network as they can relate to it.

Sun Newspaper Analysis

How does the advert use codes and conventions to appeal to its audience?

The sun advert is a very brief yet effective advert, with a notion of many devices which are conventional to appeal to its audience. Firstly music is heard from the beginning, which is non digetic but is seen to be uplifting, and is likely to have a positive effect on the audience, as it can appeal to every target audience. The target audience for this advert would most likely to be socio economic class C2 ,D and E and males and females, and of an age group consisting of 45+ Secondly a use of a voiceover is used as well, which enhances the power and message to get through to the audience. The fast pace of the advert, also gains the audience’s attention, as well displaying all of its features, which helps to broaden its target audience. Most adverts do involve some humorous notions within the advert, for instance on the basis of this advert, in relation to the iPod/ipad product some of the audience may find it comical that the sun publishers’ are distinguishing the difference between two things so very different. The advert also involves very visual aspects including images and close ups of footballers, which again is conventional of an advert to include hyperbolic or flawless images which engage the audience.

How is new technology represented in the advertisement?

In this advert new technology is represented as something ironically, of the past, and something which is not reliable as it may lose connection, which relates to this new generation of IPods and I pads. The reference to the new Sun being of a version 4.0 again conveys its modernisms and signifies how it’s contemporary, maybe even fashionable. Also it has some satirical value as it is shown to be mocking the new technology like I pads and IPods’ as the Sun paper is easy and the only thing the audience would want to use, instead of using something which doesn’t allow you to watch or read something on a full screen. This advert overall indicates that technology doesn’t and wont ever out do traditional and super efficient way of reading/receiving news. The advert emphasises the fact that this newspaper is in comparison to the IPods’ and I pads fresh and new, whereas it mocks the qualities and draws negative attentions on the disadvantages of the IPod.

What does the advertisement tell about the values and ideologies of the sun newspaper ?

This advertisement tells us may things about the values and its ideologies of the Sun newspaper present. Firstly the most dominant thing it wants to the audience to come across is how simple and informative it is, in contrast to the IPod or any other means of technology used to receive information. Its values are most likely to consist of traditional views or a functional outlook on life. The advertisement includes many images f contemporary music artists as well which could connote that even though the sun are seen as traditional they are modern and fresh ,as they include a variety of artists such as Rihanna for instance who is very “now”, which again appeals to the target audience. The use of footballer’s show that they are very mainstream and gossipy, and that their news is seen to be traditional but “now”. The fact that they include the environmental aspect at the end of the advert, signifies that they are likely to be aware of the environment which is a very modern and serious matter, indicating that the institutions values and ideologies to be modern.

How does the advertisement appeal to its audience?

The audience includes a socioeconomic class of C2, D and E and an age group of 45+, and both genders. The audience plays a part in this entire advert, as it the advert is very direct, which involves the audience, persuading them to stick to this newspaper. However this advert shows an attempt of broadening of the audience, with the use of images including Rihanna and Robbie Williams, which will appeal to a younger generation as well, as teenagers will be into this aspects of that. The use of patriotic images such as footballers such as from Man united and Robbie Williams again give an essence of British patriotism which again broadens the target audience .Images of Footballers again may appeal to the Men as they will obviously like football. Moreover the fact that the audience will include families with different interests this means that when the advert talks of how easy it is to receive information for everyone’s liking this may appeal to families relation to all of them carrying IPods’ and I pads around with them, the sun paper is just simple and easy.

Textual Analysis HW: Lynx Dry Advert

Codes and Conventions: Media Form

How does the text follow the codes and convention of an advert?
The text follows the codes and conventions in this advert by using a variety of techniques. Firstly the product is shown a numerous time to actually promote itself and attract the audience to retain information of the product, for when they purchase it. A use of an effective catchphrase being “girls only like dry guys”, again engages the primary audience, which is beneficial as this will increase the amount of purchases of the product. A voiceover is also used to establish a narrative, as well as promoting the audience to enforce the preferred reading.
The advert itself is quite fast paced, with the use of cut shots, as most importantly it is an advert, and it has to be quick and memorable as it will cause the audience to remember it well. The product was shown at the end of the actual advert with the impact of the voiceover; this makes the audience watch the whole advert to determine the product at the end, making them remember it well. Moreover the use of music (non Diegetic) is used to create a fantasy or ethereal like notion throughout the advert, which again helps to attract men into this sexual fantasy of theirs. Close up of the product are used to make sure the audience recognise the product when they purchase it wherever. Use of hyperbolic plot is used to add some form of humour within the advert, which again gains the audience attention, making the advert memorable as well as comical.

Representation
How are people and places represented in this advert?
The male character in this advert is shown to be weak and the victim in the whole of the advert. They are portrayed as being inferior to women. While women are conveyed as being highly sexual, superior beings and dominating in the role they play. The theory of voyeurism comes into play as the women are wearing little or any clothes at all, which again attracts the primary audience which is men. The place which audiences are likely to be coming from is mainly cities, as in cites men are more prone to sweating, hence need some deodorant, and smell good to women.

Audience
what techniques does the advert use to appeal to its target audience?
The primary target audience of this advert is indicated to being males aged from 13-40, with a socioeconomic class of C2, D, E.Students are likely to be appealed to this advert as it contains sexual references which they are attracted to at that age .The women are again are shown as sexually frustrated women, which is every mans fantasy, hereby engaging the target audience well. The use of the females being shown as mermaids connotes the women to be different or more controlling in relation to men, as mermaids are seen to be from mythical times, which again creates this image of women being they sexually charged fantasy creatures, hence attracting the males.


Institution
What does this text tell us about the media institutions involved?
The institutions involved in for advert is uni lever. They are a modern and current organisation, therefore will have fresh and most likely alternative ideologies, as they are more open minded and not as naïve as other older intuitions such as Warner brothers for instance. So as this institution is fresh and new, this means that it doesn’t conform to ancient ideologies, including dominant ones, which include men being domain. In this advert the roles have changed. The men are seen to be wanting to make themselves more attractive for women, whereas in other institution it is the norm for women to be typically portrayed to be pretty themselves up.