Textual Analysis: Kidulthood Trailer

1.    Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

There are a number of various techniques used in this kidult hood trailer, which all help to persuade the audience to see the film itself. Firstly the use of fast paced shots is used to gain momentum and pace within the shots, which create an emphasis that the film is quick paced, which engages the audience to want to find out more. The use of fast paced shots is a contrast to the not as quick tempo shots in the beginning they are quite long, which creates suspense and tension, persuading audience to find out more about the film. Sound is also used to help to achieve the audience to persuade to view the film. Moreover the sound in the beginning seems to be gaining momentum as well, which could foreshadow some form of dilemma to be approaching soon. Firstly non digetic sound via music is used; in this case the music is quite solace and dim, yet kind of edgy (gangster), which is also typical of the films genre, which may give audiences an insight into the gratifications of this film, hence persuading them to view it. Use of digetic sound is also used via dialogue which helps to give audiences an understanding of dilemmas the characters may face as well as establishing the “goodies” and “baddies” in the film, which persuades them the audience to see the film, as they are likely to want to discover the outcome of the dilemma. The name of the film is said right at the end, via a slogan, this slogan is “before adulthood comes kidulthood”; this slogan or film line creates anticipation as well as excitement for the name of the film to be heard.

2.    Media Representation:
How is gender represented in this trailer?

Gender is represented mostly in a males perception, firstly due to the fact that the main protagonists is also a male and that most of the characters seen in the trailer are men .In addition the males in this trailer are shown to be controlling ,superior and  dominant. They have the power to do anything they want. The males are also represented to be the main ones causing chaos and conflict, which can be seen as a stereotype for men to be troublemakers. In contrast women are perceived to be inferior in relation to men. During the trailer audiences hear offensive terms in reference to women, which again demonstrates women to being sexually objectified. Moreover in one scene in the trailer it is shown that a young girl is beat up, which again could infer women to be weaker, inferior to women, or the prey in relation to men being the predator. The fact that the young girl who is also hit and thrown doesn’t fight back again portrays the influence of violent young males to be strong on women, and that there may some sort of acceptance by the females that they will never outdo or fight back with the males as there is no point, as they will always win.  

              

3.    Media Audiences:
What target audience would be attracted to this film?

The primary target audience whom would be attracted to this film is mainly of 14-18 males, as the characters’ in the actual film are of a similar age cohort. The demographics would include soci economic class to be of E as they are likely to be students, as the characters in the trailer are students who attend school as well. The soci economic class would also be of a class D and C2 as they means they are working class, and are likely to be on benefits or live in council flats where there is likely to a soaring crime rates, in, which also relating to the characters in the trailer, as their lives are seen to be influenced by crime and violence which may be similar to some of the audiences lives. Another notion of the target audience being males mainly is that the costumes that they are wearing are mostly inexpensive, cheap tacky tracksuits, which is stereotypical of young males to be like that.  Moreover it could be inferred that the target audience could include females as well, as there may be a woman who could be in a similar situation, and seeks solace in a film like this. What’s more is that the costumes of the women are shown to be quite chavy with the use of hoops and short skirts, which again could relate to secondary target audience.

4. Media Institutions:
What low budget values and characteristics can you identify in this trailer?

The institution of this film is SNHY media which is perceived to be quite a modern, gangster type organisation which touches upon realistic aspects of society, which may startle audiences but is true. There is also a lack of lighting, which is conventional of low budget values in a film. More low budget values and characteristics present within the trailer is the fact that they use inexpensive clothes, as well as unknown actors, which again conveys that the film is likely to be low budgeted.

Baby car advert Textual Analysis

Media Forms:
Which advertising techniques being used?

Uses of advertising techniques help to achieve an effective advertisement. In the case of this baby Hyundai car advert many devices are used to create a desired effect. Firstly humour is used to create a comical notion with the use of babies being shown to be drivers, this humorous concept gains readers attention as well as making them laugh hence giving the advert remembrance. Other techniques such as fast paced shots/cuts are used as well. This specifically gain momentum up and adds emphasis to the excitement of the child and how and how far the car travels.

Moreover the fast tempo cross cuts are used on the boy and the girl to convey their emotions whilst in the car, on the hills signifying the car to be reliable and sturdy’s slogan is used, in this case “drive your way”, which engages the audience with the use of pronouns which make makes it direct, as well as making it something to remember by. Use of voice over is also used at the end of the advert; of a woman her voice is light and airy which may have been used to target females as well. Non Diegetic sound is used in the form of light/oldie traditional music era 60s which may have been used to engage older generation as well. The name of the brand is also said right at the end and shown right at the end deliberately so that the audiences will view the advert first and then hear the name hence remembering it more.

Representation:
How is gender represented in this advertisement?

Gender in this advert is shown to be male perceived and dominated. The fact that the baby is male, typical blond blue eyes child, plays a huge role as not only has it got a dominant ideology, but empowers men again to be the knight in shining armour, in an already patriarchal society. Whereas the female baby again of the dominant origin as she has blond hair, white and is blue eyes is portrayed as the weaker wander as she is shown to be a hitchhiker. This could infer that her life is complete when she’s in the car and with the baby boy. The fact the male baby is seen to be surfing, connotes the male to be the performer ,the one in control and is free to do whatever he wants, in contrast to the traditional woman applauding the mans efforts. The phrase “men are better drivers” is also invoked as the male baby is seen to be in control of the wheel meaning that the male gender is represented positively and empowering for men.

Institution:
What is communicated about the Hyundai brand and the experience it offers?

The institution of the Hunyadi brand and its experience is a traditional perception on the male being the next in kin as even the music’s lyrics say those exact words in the chorus adding emphasis to their norms and values. Also the fact they are both of dominant ideologies could portray Hyundai brand is not really ethnicity appealable. What’s more is communicated is that the brand promises the car to be reliable ,safe and work as an efficient transporter as even on the hills and sand dunes this car won’t let you down.

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

The primary target audience for this advert is most likely to be 25+, parents with children or who desire to start a family. The soci economic class is likely to be c and b and of a male gender as the main character is a male baby. The male is likely to depend on his transport to get him to jobs, hence would need a beneficial car, and safe for his children or partner. The secondary target audience could be aimed at females as the voiceover at the end is female, and it could be seen as a gift for them or to get for their partners, it works as a broadening audience appeal as it relates to both genders. The advert attempts to persuade this audience to buy the product by ending the scene with a traditional romantic scene which will engage younger couples who are looking for a car suitable for their families.

Cross Media Case Study HW

"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?

My case study consists of three primary texts which include Hannah Montana, Icarly and Wizards’ of Waverly place .They all have a similar genre which is teen sitcom as well as operating on all cross media platforms, such as broadcasting via TV shows, print being magazines and e media through websites. These three platforms touch on the demographics of my texts, creating a diverse audience. Within my case study it can be argued that audiences are no longer just consumers of media texts but producers too .I’m going to discuss to what extent this statement is true in relation to my case study.

How did Hannah Montana print platform cause audiences to create their own pages in the magazine?

There is a specific difference between consumers and producers; a consumer is someone who receives a service, for instance viewing an icarly episode, whereas a producer is a person with control of creating something like a fan page. In the case Of Hannah Montana, its print platform, involves its very own magazine, where audience can read about fashion, music and updates of the characters, mostly everything Hannah Montana based. The magazine itself also contains comments sections and images. However some may question whether consumers have evolved into producers in the print platform as audiences can create stories and show strips ideas to the actual creator of Hannah Montana. Therefore, making the audience into producers as they have the control over what stories to pursue. This encourages audiences to want to produce more idea and comic strips as they will be featured in the magazine as well as a possibility of it being produced and broadcasted. The fact that audiences could have the possibility of seeing their script published, and perhaps developed into a storyline for the actual program ,may even appeal to young writers with ideas, which again broadens the target audience of Hannah Montana. As well as touching on the idea of consumers becoming more than just that, but producers.

This means that audiences are participating a contributing to the media product, the Hannah Montana magazine so that their ideas may be heard. In addition in Hannah Montana print platform, use of comments from readers are published and emails making of quizzes as well as a image shown and readers have to produce a headline/title for the image. These again questions the determinism of audiences being much more than consumers or whether they have now developed into producers as what they want to say or create can be easily published and shown to other readers and creators of the show. The fact that readers can create their own headlines, establishes the power and control to be in their hands, which is conventional of a producer. Also the use of a print platform broadens the audience as they relate back to e media platform where you can send comments and emails to the characters’ and creators for any ideas as well.

How have wizards of Waverley users used fan pages to engage audiences?

Wizards of Waverley users have created their own fan pages to initiate and engage audiences. Their unofficial websites include fan pages, where there is user interactivity, via quizzes and polls included. The main difference between the unofficial and official wizards of Waverley place websites’ is that on the unofficial, users can sign up /register to the site, and become a part of the page and interact. These kinds of interactions include the creation of quizzes. Users can upload their own produced quizzes, such as what kind so spells you would use in what episode. Then after you have participated in the quiz, you can upload your result to the page, and others will comment back. This broadens the audience of the fan page, as more people are likely to want to get involved if there other users, with the same interests commenting. 

Another aspect of the users unofficial fan page is images, that you can create yourself, such as wallpapers, which entices audiences to get involved and make their own images to upload, which then can be commented unto from other users. Moreover users can upload their own made videos. The videos which are produced by the users are of their own creation and include wizards of Waverley character and the show’s theme tune as well. These videos can be shared with other users, and you can favourite them as wells as comment on them. This encourages consumers to become the producers, as they can upload their own creation of content. Fan picks are also created on the fan page. These picks involve a basic yet effective concept, where users can upload their questions to address to the other users on the fan page, questions including character traits as well as the actors themselves. Not only does fan picks persuaded audiences to sign up so that they can comment, but also interact with other users and share opinions of recent episodes. There are a number of contests on the fan page itself, which consists of users being able to create their own wallpapers’, and the best one of wizards of Waverley place is uploaded and receives a gift. This enages audience to produce wallpapers for the site, as they will also receive comments and feedback from numerous users on the site.

How has Icarly’s official website gained audiences interests via use of uploading?

On the official website of Icarly, there a numerous attractions for audiences to interact and upload on the website. In the actual program, users uploaded videos are featured at the end of the program, and the characters base their next storyline around the concept of their video. The characters also comment back on the videos uploaded and may send them an autograph from the characters themselves. This means that audiences are persuaded to upload their own videos from the comfort from their own house, which may be shown on the program. Moreover the websites encourages audience to log in and send them issues of their own produce, including videos, photos and texts even. Free texts are sent to tell them what is thought of the show as well as thoughts of the show itself, and perhaps something that could be improved. The fact that the texts are free encourages more of the audiences to send texts, with feedback as well. But mostly it’s the sending your own videos which causes audiences to get involved and become the producers.

Overall it seems that audiences are much more than consumers, but now have evolved into producers. In the case of platforms, it seems that emedia is the most improved way of getting consumers opinions and produce across to the shows, is videos texts. However it seems that audiences are taking matters into their own hands, with the use of fan pages, with better features than the official programs website, hereby declaring to a great extent that, audiences are considered to be the producers of texts, regardless of platform.

T-Mobile analysis

Media Forms:
What conventions of advertising are evident in this text? 

There are many conventions which are evident in this text, which create an overall perfected advert in motion. Firstly the use of ambiguity is used throughout the advert. This means that audiences are likely to want to know, why is there music playing? And what’s about to happen? These questions provoke the audiences to actually watch the whole of the advert to determine its helpfulness or its product and its use. The use of cross cutting consistently helps to keep the audience engaged to.

The use of popular songs, which are well known, helps to broaden the audience and grip them, as they are likely to sing along with them. A humorous tone is used throughout the trailer, as it is comical, audiences are likely to laugh and remember the advert, which means they remember the brand or product too. The slogan at the end “life’s for sharing” is also conventional of an advert as it connects the audiences and creates a sense of remembrance for them. The end theme tune and logo of the brand helps to show that the source is reliable, and also refers back to the fact that audiences are going to want know what the advert is about, hence are likely to watch all of it, which means they remember the product better, making it a successful advert.

Representation:
How is technology represented in this advertisement?

In this advert technology is seen as something which connects people together, and gives a positive/optimistic outlook on life, with the reference to the fact that “life’s for sharing”. The fact that everyone is together, happy and dancing could connote us to being the wires and networks into how knowledge or stuff is shared quickly, via Internet/phone. Also it also seems like technology is being portrayed as a necessity as well, by the use of everyone having it ,and using it in the advert, which just shows its importance in the modern world.

Institution:

What is communicated about the T-Mobile brand and the experience it offers?

One point could be that the pace that the dancers are moving at is pretty rapid, which could relate to the quickness involved in the connection of T-Mobile services perhaps.Another thing which could be communicated about the T-mobile brand and the experience it offers is that it is quite modern,in the way it wants to involve everyone in the whole process,the institution could be seen as family orientated.Moreover they could be seen as an evolving institution as they have different music genres,which are related to the years like the 80s .90s etc,which means that they are a hip modern institution,in keep with new changes in the world.

 Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

Well, the primary target audience consists of mainly 14-35 males and females as they are more prone to be weary of the latest technological advances as well as the songs which are played come across a broad audience too. The secondary target audience is likely to be perhaps other ethnicities as a majority of white people are shown throughout the advert, however there are other ethnicities, including Asian and African American .This could mean that T-Mobile is trying to reach out to other ethnicities and engage them in the whole “sharing” which is happening as well as connect them. Hereby attracting audiences to purchase product or use network as they can relate to it.

Sun Newspaper Analysis

How does the advert use codes and conventions to appeal to its audience?

The sun advert is a very brief yet effective advert, with a notion of many devices which are conventional to appeal to its audience. Firstly music is heard from the beginning, which is non digetic but is seen to be uplifting, and is likely to have a positive effect on the audience, as it can appeal to every target audience. The target audience for this advert would most likely to be socio economic class C2 ,D and E and males and females, and of an age group consisting of 45+ Secondly a use of a voiceover is used as well, which enhances the power and message to get through to the audience. The fast pace of the advert, also gains the audience’s attention, as well displaying all of its features, which helps to broaden its target audience. Most adverts do involve some humorous notions within the advert, for instance on the basis of this advert, in relation to the iPod/ipad product some of the audience may find it comical that the sun publishers’ are distinguishing the difference between two things so very different. The advert also involves very visual aspects including images and close ups of footballers, which again is conventional of an advert to include hyperbolic or flawless images which engage the audience.

How is new technology represented in the advertisement?

In this advert new technology is represented as something ironically, of the past, and something which is not reliable as it may lose connection, which relates to this new generation of IPods and I pads. The reference to the new Sun being of a version 4.0 again conveys its modernisms and signifies how it’s contemporary, maybe even fashionable. Also it has some satirical value as it is shown to be mocking the new technology like I pads and IPods’ as the Sun paper is easy and the only thing the audience would want to use, instead of using something which doesn’t allow you to watch or read something on a full screen. This advert overall indicates that technology doesn’t and wont ever out do traditional and super efficient way of reading/receiving news. The advert emphasises the fact that this newspaper is in comparison to the IPods’ and I pads fresh and new, whereas it mocks the qualities and draws negative attentions on the disadvantages of the IPod.

What does the advertisement tell about the values and ideologies of the sun newspaper ?

This advertisement tells us may things about the values and its ideologies of the Sun newspaper present. Firstly the most dominant thing it wants to the audience to come across is how simple and informative it is, in contrast to the IPod or any other means of technology used to receive information. Its values are most likely to consist of traditional views or a functional outlook on life. The advertisement includes many images f contemporary music artists as well which could connote that even though the sun are seen as traditional they are modern and fresh ,as they include a variety of artists such as Rihanna for instance who is very “now”, which again appeals to the target audience. The use of footballer’s show that they are very mainstream and gossipy, and that their news is seen to be traditional but “now”. The fact that they include the environmental aspect at the end of the advert, signifies that they are likely to be aware of the environment which is a very modern and serious matter, indicating that the institutions values and ideologies to be modern.

How does the advertisement appeal to its audience?

The audience includes a socioeconomic class of C2, D and E and an age group of 45+, and both genders. The audience plays a part in this entire advert, as it the advert is very direct, which involves the audience, persuading them to stick to this newspaper. However this advert shows an attempt of broadening of the audience, with the use of images including Rihanna and Robbie Williams, which will appeal to a younger generation as well, as teenagers will be into this aspects of that. The use of patriotic images such as footballers such as from Man united and Robbie Williams again give an essence of British patriotism which again broadens the target audience .Images of Footballers again may appeal to the Men as they will obviously like football. Moreover the fact that the audience will include families with different interests this means that when the advert talks of how easy it is to receive information for everyone’s liking this may appeal to families relation to all of them carrying IPods’ and I pads around with them, the sun paper is just simple and easy.