Sun Newspaper Analysis

How does the advert use codes and conventions to appeal to its audience?

The sun advert is a very brief yet effective advert, with a notion of many devices which are conventional to appeal to its audience. Firstly music is heard from the beginning, which is non digetic but is seen to be uplifting, and is likely to have a positive effect on the audience, as it can appeal to every target audience. The target audience for this advert would most likely to be socio economic class C2 ,D and E and males and females, and of an age group consisting of 45+ Secondly a use of a voiceover is used as well, which enhances the power and message to get through to the audience. The fast pace of the advert, also gains the audience’s attention, as well displaying all of its features, which helps to broaden its target audience. Most adverts do involve some humorous notions within the advert, for instance on the basis of this advert, in relation to the iPod/ipad product some of the audience may find it comical that the sun publishers’ are distinguishing the difference between two things so very different. The advert also involves very visual aspects including images and close ups of footballers, which again is conventional of an advert to include hyperbolic or flawless images which engage the audience.

How is new technology represented in the advertisement?

In this advert new technology is represented as something ironically, of the past, and something which is not reliable as it may lose connection, which relates to this new generation of IPods and I pads. The reference to the new Sun being of a version 4.0 again conveys its modernisms and signifies how it’s contemporary, maybe even fashionable. Also it has some satirical value as it is shown to be mocking the new technology like I pads and IPods’ as the Sun paper is easy and the only thing the audience would want to use, instead of using something which doesn’t allow you to watch or read something on a full screen. This advert overall indicates that technology doesn’t and wont ever out do traditional and super efficient way of reading/receiving news. The advert emphasises the fact that this newspaper is in comparison to the IPods’ and I pads fresh and new, whereas it mocks the qualities and draws negative attentions on the disadvantages of the IPod.

What does the advertisement tell about the values and ideologies of the sun newspaper ?

This advertisement tells us may things about the values and its ideologies of the Sun newspaper present. Firstly the most dominant thing it wants to the audience to come across is how simple and informative it is, in contrast to the IPod or any other means of technology used to receive information. Its values are most likely to consist of traditional views or a functional outlook on life. The advertisement includes many images f contemporary music artists as well which could connote that even though the sun are seen as traditional they are modern and fresh ,as they include a variety of artists such as Rihanna for instance who is very “now”, which again appeals to the target audience. The use of footballer’s show that they are very mainstream and gossipy, and that their news is seen to be traditional but “now”. The fact that they include the environmental aspect at the end of the advert, signifies that they are likely to be aware of the environment which is a very modern and serious matter, indicating that the institutions values and ideologies to be modern.

How does the advertisement appeal to its audience?

The audience includes a socioeconomic class of C2, D and E and an age group of 45+, and both genders. The audience plays a part in this entire advert, as it the advert is very direct, which involves the audience, persuading them to stick to this newspaper. However this advert shows an attempt of broadening of the audience, with the use of images including Rihanna and Robbie Williams, which will appeal to a younger generation as well, as teenagers will be into this aspects of that. The use of patriotic images such as footballers such as from Man united and Robbie Williams again give an essence of British patriotism which again broadens the target audience .Images of Footballers again may appeal to the Men as they will obviously like football. Moreover the fact that the audience will include families with different interests this means that when the advert talks of how easy it is to receive information for everyone’s liking this may appeal to families relation to all of them carrying IPods’ and I pads around with them, the sun paper is just simple and easy.