T-Mobile analysis

Media Forms:
What conventions of advertising are evident in this text? 

There are many conventions which are evident in this text, which create an overall perfected advert in motion. Firstly the use of ambiguity is used throughout the advert. This means that audiences are likely to want to know, why is there music playing? And what’s about to happen? These questions provoke the audiences to actually watch the whole of the advert to determine its helpfulness or its product and its use. The use of cross cutting consistently helps to keep the audience engaged to.

The use of popular songs, which are well known, helps to broaden the audience and grip them, as they are likely to sing along with them. A humorous tone is used throughout the trailer, as it is comical, audiences are likely to laugh and remember the advert, which means they remember the brand or product too. The slogan at the end “life’s for sharing” is also conventional of an advert as it connects the audiences and creates a sense of remembrance for them. The end theme tune and logo of the brand helps to show that the source is reliable, and also refers back to the fact that audiences are going to want know what the advert is about, hence are likely to watch all of it, which means they remember the product better, making it a successful advert.

Representation:
How is technology represented in this advertisement?

In this advert technology is seen as something which connects people together, and gives a positive/optimistic outlook on life, with the reference to the fact that “life’s for sharing”. The fact that everyone is together, happy and dancing could connote us to being the wires and networks into how knowledge or stuff is shared quickly, via Internet/phone. Also it also seems like technology is being portrayed as a necessity as well, by the use of everyone having it ,and using it in the advert, which just shows its importance in the modern world.

Institution:

What is communicated about the T-Mobile brand and the experience it offers?

One point could be that the pace that the dancers are moving at is pretty rapid, which could relate to the quickness involved in the connection of T-Mobile services perhaps.Another thing which could be communicated about the T-mobile brand and the experience it offers is that it is quite modern,in the way it wants to involve everyone in the whole process,the institution could be seen as family orientated.Moreover they could be seen as an evolving institution as they have different music genres,which are related to the years like the 80s .90s etc,which means that they are a hip modern institution,in keep with new changes in the world.

 Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

Well, the primary target audience consists of mainly 14-35 males and females as they are more prone to be weary of the latest technological advances as well as the songs which are played come across a broad audience too. The secondary target audience is likely to be perhaps other ethnicities as a majority of white people are shown throughout the advert, however there are other ethnicities, including Asian and African American .This could mean that T-Mobile is trying to reach out to other ethnicities and engage them in the whole “sharing” which is happening as well as connect them. Hereby attracting audiences to purchase product or use network as they can relate to it.