Commercials banned by the ASA

IKEA Banned Commercials

http://www.youtube.com/watch?v=g_UOVFqjay0 

The link above shows three commericials by IKEA encouraging people to tidy-up. However, their methods are slighty extreme, causing the audience to be alarmed. This resulted in the outcome of them being banned.

In the first commercial, the couple start kissing, however as they lay down on the sofa, a fork left out by the male stabs the female in the back, 'causing her death. This is frowned upon by society as the audience doesn't wish to see death in commercials as although the message gets across, the method used is exaggerated and although humerous, slightly depressing. Furthermore, it contains aspects of sexual notions, which includes kissing etc. This startles parents as they do not want their young ones to mimic what they see in the commercial.

In the second commercial, the couple are eating spaghetti in a sexual manner, proceeding to the couple kissing. However, when the female starts to eat another strand of "spaghetti" sexually, after some time, the audience and her both notice that it's actually a shoelace from the filth-ridden trainers on their side. This disgusts the audience as the thought of eating a filthy shoelace. Also, the sexual notions presented could also alarm parents as it could encourage their young ones to imitate what they see, which may have a negative impact.

In the third commercial, a child is seen innocently playing with his toys, however when reaching the climax of the commercial, the audience notice that one of the toys is not what it was percieved to be, and although it's a toy, it's meant for other uses... This terrifies parents as they do not want their children to see objects such as those shown in this commercial. Another reason why it may have been banned is because it manipulates the innocent nature of a young child, which audience members may find sick.

Overall, all of the above commercials involved extremely high amounts sexual aspects, which gives meaning as to why the ASA banned the commercials. All of the commercials offended the parental community as they would not want their children to see the above contents of the commercials.

Second Advert

http://www.youtube.com/watch?v=Ow0a06gsiF4

Volkswagen banned tv commercial Bollocks
 This video was banned by the ASA due to its explicit nature ,which includes a young girl aged 4-6 swearing in the correct context which alarms the audience . Moreover as it was on national tv it would have been on most channels,this would influence young children to use the term "bollocks",as they are viewing a particular someone from their target audeince.

Third Advert
http://www.youtube.com/watch?v=W_SscO5tBHo

This Advert caused controversy due to it advertising false information. The woman is wearing false lash inserts,but it hasnt said that she is wearing them in the advert,which is illegal resulting in it being banned.Futhermore it symbolises that her eye lashes are fake,and are due to her mascara but is not really.