Saw Movie Poster:
Audience Profile
This Movie poster is of Saw,and its genre is horror.The age would be probably teenagers,(12-23),as youths are more likely to love the suspense.The gender is sterotypically to be males,as they are more prone to liking scary films more than women.The ethinicty of people who are likely to view this film is a mainly white as the hand on the poster is white. However this does not mean that they are the only ethnicity who will see this,a mixture may such as ;Black etc.The socio-economic class of this poster is likely to be D or E,as students are likely to go watch this film ,and other skilled/working class.The Young and Rubicam's psychographic profiles in this case would be Explorers ,as they want to escape from real life,and attempt to have adventure,therefore would like to watch a horror movie.
The poster uses a white background denoting a bathroom or kitchen perhaps, and the connotations of a kitchen could be a butchers/Knife ,symbolising death (stabbing).The main image of the hand interpellates the audience to wonder how the hand got there, and most importantly whoms is it.Moreover the hand is been broken off and is all dirty/blood ridden,connoting the that there will be death and blood involed in the movie.Futhermore,the fact that the hand is towards us ,could suggest that it wants to drag us or take us in the movie.The actual text itself shows a burnt reddish/black color connoting blood and mabye its been there for awhile thats why the colour has deepend.This could indiacte the movie may go on for a few movies.
Wedding Crashers Movie Poster:
Audience Profile
The movie poster is wedding Crashers and the genre is comedy.The age profile of this film is likely to be teenagers,(13-24) as they will be interested these comical aspects of the movie.The gender is likely to be both ,male and female as it relates to both audiences,however appealing a bit more to men,as there are two men can be seen.Ethnicty is mainly involving white as there are two white men on the poster.The socioeconmic class is likely to be class B,C2,D as weddings can be expenisve so you have to be working to have one,so they must be working.The Young and Rubicam's psychographic profiles in this case would be Aspirer,as they are would be interested in image, appearance, charisma, persona and fashion,aspects involving weddings.
The main image shows Two men ,one is shown to be standing staright ,which could infer he is likely to be the sensible one,in contrast to the latter one whom is in a "party" postion.The background is white ,which could suggest a notion of purity or innocence coming through the movie.The names of the actors are in black which could indiacte that the characters are likely to be sinster perhaps or have a dark side.The texts "hide your bridesmaids." in red could connote danger and alarm,making it seem like a major issue.The full stop adds emphasis on tha matter.The two characters are wearing primary colours,suggesting their persona may be childlike as well as contrasting making them friends.
Alice In Wonderland:
Audience Profile
The movie poster is of Alice in Wonderland and the genre of it is Fantasy.The age group of this film is (5-11),as it is a childrens film.The gender is mostly going to be females as the main protagonist is female and white ,making the ethinicty to be mainly white due to the girl on the poster to be white.The socieconomic class is likely to be B,C2,D etc. as the parents are obviously going to have children and this typically means they will have to be working in order to provide for their children.The Young and Rubicam's psychographic profiles in this case would be Explorer,as this film is a fantasy/adventure realting to the aspects of an Explorer.
The colours involved in this are seen as being very bright ,in reference to young children works well in promoting the movie to children.The colours include Red,Pink which are very femenine colours ,appealing to young girls more.Images of Roses and other nature things such as rabbits and tree conveys that the movie is likely to have a notion of nature and being outside.The dress Alice is wearing is Blue which may suggest her to a calm/soft character. The images of the trees being slightly towards her could suggest that they are evil or want her for something. They play a contarst to the blueish sky. Moreover the sky in the poster starts off as light blue, but then turns into a grey colour. This could conote that there will be some from of dilemma involved in the situation.The text style seems sort of royal and as it is flicked out it could suggest it was written with a fine pen,symbolising royalty.
No comments:
Post a Comment