Dominant and alternative ideology

Dominant Ideology
James Bond : Quantum of Solace
http://ninsox.com/files/2008/07/james_bond_quantum_of_solace_poster.jpg


This James Bond film shows dominant ideology as the main protagonist is caucasian and male,it is shown as being the sterotypically blond ,blue eyes male.Which many of the audience can relate to. Also, the main protagonist is a hetrosexual. James Bond is middle aged which is the typical aspect of dominant ideology. Moreover, James Bond is illustrated as being an able bodied male,as he is prone to getting in to violence.


The plot shows that the movie is in the genre of thriller /action,which suggest that its more likely to be a dominant movie,consisting of dominant characters. Therefore, this connotes domainace of the film,mostly being sterotypically.


Plot (Copied and pasted from wikipedia)


James Bond  is driving from Lake Como to Siena, Italy with the captured Mr. White After evading pursuers, Bond and M  interrogate White regarding his organization, Quantum. M's bodyguard, Mitchell, a double agent, attacks M, enabling White to escape; Bond chases Mitchell across Siena and kills him.
Bond and M travel search Mitchell's flat and discover he had a contact in Haiti. Bond heads to Haiti to investigate Mitchell's contact, Edmund Slate, and learns that Slate was sent to kill Camille Montes  at the behest of her lover, Dominic Greene, the chairman of an ecological organization called Greene Planet. While observing her meeting with Greene, Bond learns that Greene is helping the Bolivian general Medrano who murdered Camille's family—overthrow his government in exchange for a seemingly barren piece of desert.
After rescuing Camille from Medrano, Bond follows Greene to a performance of Tosca in Austria; en route, CIA agent Gregg Beam  strikes a non-interference deal with Greene to maintain access to Bolivian oil, overruling the objections of Felix Leiter .Bond infiltrates Quantum's meeting at the opera, and a gunfight ensues in the adjoining restaurant. A Special Branch bodyguard of Quantum member Guy Haines, an advisor to the British Prime Minister, is killed, and M, assuming Bond is the killer, has his passports and credit cards revoked. Bond convinces his old ally René Mathis  to accompany him to La Paz. They are greeted by Strawberry Fields (an MI6 field operative from the British Consulate, who demands that Bond return to the UK on the next available flight; nonetheless, Bond soon seduces her before they attend a party Greene holds that night.
At the party, Bond rescues Camille again from Greene. Leaving, Bond and Camille are pulled over by Bolivian police working for Medrano; they had earlier attacked Mathis and put him in the trunk of Bond's car to frame him, and in the ensuing struggle Mathis is killed. Bond and Camille survey Quantum's intended land acquisition in a Douglas DC-3 plane, but are shot down by an Aermacchi SF.260 fighter and a Bell UH-1 Iroquois helicopter. They parachute out of the burning plane into a sinkhole. In the cave, Bond and Camille discover Quantum is not after oil but is damming Bolivia's supply of fresh water, normally flowing in subterranean rivers, to create a monopoly. Back in La Paz, Bond meets M and learns that Quantum murdered Fields by drowning her naked in crude oil. M orders Bond arrested for disobeying orders but he defies her and escapes.
Bond meets Leiter, who discloses Greene and Medrano will meet at an eco-hotel in the Bolivian desert to finalize the coup; warned by Leiter, he evades American special forces attempting to kill him. At the hotel, Greene and Medrano negotiate their terms. Greene then finally reveals his true plans. By gaining control of the majority of Bolivia's water supply, Greene badgers Medrano into accepting a new contract that makes Greene Planet Bolivia's sole water utility company at significantly higher rates. Bond infiltrates the hotel and executes the chief of police for betraying Mathis, and then confronts Greene. The hotel is destroyed during the battle, but Camille kills Medrano, and Bond captures Greene. After interrogating him about Quantum, Bond leaves Greene stranded in the middle of the desert with only a can of motor oil. Bond and Camille kiss before they part.
Bond goes to Kazan, Russia, where he confronts Vesper Lynd's former lover, Yusef Kabira , who is with Corrine a Canadian agent. Yusef is a member of Quantum who seduces women with valuable connections, such as Vesper. In an act of restraint, Bond decides not to kill Yusef and allows MI6 to arrest him. Outside, M tells Bond that Greene was found in the middle of the desert dead, with motor oil in his stomach, but Bond denies knowing anything. M also reveals that Felix has been promoted and has taken Beam's place. She reinstates Bond as an agent; he tells M that he never left. As he leaves, he drops the necklace Yusef had given Vesper in the snow.








Alternative Ideology
East is East
http://en.academic.ru/pictures/enwiki/69/East_is_East.jpg
 This movie is considered to be an alternative film as it contains notions of alternative ideology. Such as; focus on an ethnic group being muslim. The main protagonists are working class and some of them consist of old people and very young people. Furthermore, homosexuality comes into play as the older brother is a homosexual. 


There are also subordinate aspects in the film which mostly consist of a female being included in the main protagonists.This broadens the audience as well as relates back to them.


Plot (copied and pasted from wikipedia)


George is a Pakistani immigrant who has lived in England since 1937 and has been married to Ella, a British woman with an Irish-Catholic background, for 25 years, and has seven children with her: (in age order) Nazir, Abdul, Tariq, Saleem, Maneer, Meenah and Sajid. The couple runs a popular chippy. The film starts with an arranged marriage of the eldest son to an attractive Pakistani girl. The son, Nazir, finds himself unable to go through with the marriage. He runs out at the start of the ceremony in front of all the family and guests much to the chagrin of his father and distress of his mother. The perceived shame that this brings on the family results in George disowning his son, telling people who ask about him that he 'is dead'.
The next crisis to fall on George is the discovery that the youngest son Sajid was accidentally never circumcised which is preferred in Islam. Sajid is promptly taken to hospital to get circumcised. When Ella sees the pain her son has suffered from being circumcised at this age we get the first insight into the conflict between her clear love of her husband and her inability to stand up to him. Left alone, the other children make bacon and sausages, which is also forbidden by the Islamic law not to eat pork. When Meenah sees that her parents are coming back with Sajid she warns the others and they try to hide the evidence. Ella comes into the kitchen and smells it and keeps George away just long enough for them to get rid of everything.
Meanwhile, marriage is still on George's mind, and he accepts an introduction to Mr. Shah, who is looking for good Pakistani bridegrooms for his two comically unattractive daughters. Despite having seen the daughters' photographs, George promises Mr. Shah that his second and third sons, Abdul and Tariq, will marry them. Sajid accidentally overhears George's plans and reveals them to the other brothers when he is pressured by Meenah, Tariq and Saleem.
The arranged marriages infuriate Tariq. He ceremoniously destroys the clothes and watches that his father traditionally buys for all his sons' weddings. When George later sees the desecrated items he attacks and beats the wrong son for refusing to tell him the culprit. Ella stands in between the two. This is the first time she has stood up to him. She tells him that George's pig ignorance has caused the alienation of his children, the reason that they are so much 'trouble' to him. George only hears this as Ella calling him a pig, a terrible insult to a Muslim. His uncontrollable rage turns on her and he beats her badly. In response, the children attempt to flee to their brother, Nazir, in Eccles who, as it turns out, is gay. Nazir drives back to Manchester to sort it out but leaves after his mother begs him to go as his father will go mad. Nazir, desperate not to see his mother hurt only leaves after she begs him saying that she can always come to him if she needs to.
George sees his world around him collapsing and resorts to draconian measures. He is losing the control and respect of his family whom he is trying, with his best intentions, to bring up in an Islamic way, a tradition he sees as the only choice, where all are equal, a 'special community' which he expects his children to continue. They see themselves as British, not Pakistani and they get increasingly frustrated with their father's attempt to mould them in his image.
The final showdown between George and his family occurs during the meeting where both families discuss the arranged marriages. Ella knows she has brought up her children well. The potential parents-in-law make constant subtle attacks on her and her way of life. There is uncomfortable tension in the room between all parties. A comedic plot piece in the story causes grave offence to the potential mother-in-law. She directly insults Ella and her sons calling them 'half breeds'. Ella does not take this abuse and unceremoniously ejects them out from her home. As Mr Shah leaves he says to George "Your wife is a disgrace." George attacks Ella once again for this insult on his dignity and to his name but the children come to the defense of their mother and stop him this time. He becomes a broken man. He has lost his position as man of the house.
Despite this, Ella still sees George as her husband, someone she will remain faithful and loyal to till the end. The film ends on George and Ella having a cup of tea together , a very British form of reconciliation (with George having half a cup, to show his is half british). It is presumed that all members of the family will be fine.
The film gives an insight into the integration of ethnic minority communities into working class Britain in the 1970s with the backdrop of Enoch Powell. It deals with the conflict that British born ethnic minority children have with a parent who is trying to keep his culture and traditions alive.