London to Brighton Analysis

Media Forms: How does the trailer use media language to establish the film's genre?

The trailer uses media language to establish the films genre, which is of a crime thriller genre. Certain aspects of the trailer determine the genre to be a thriller. Firstly the use of darkness /night in the beginning helps to establish something very evil or sinister about its surroundings, which is conventional in a crime thriller. The use of non Diegetic sound in the frame helps to create a certain eerie or nervous atmosphere, by having a beating heart heard in the background adds to the genre being something which will affect audiences or the characters heartbeat, this case being crime. Slow serious music is also added in the back ground to connote either the child’s innocence or respect for deaths which may occur, as the genre is crime. The slow music in the beginning takes a change in the second half of this trailer, where the tempo alters and is much quicker paced, which could be in correlation to the film getting more dilemma packed.   Then the audience are introduced to a young girl by herself, the contrast of the young innocent girl in the dark night could raise questions for the audience, like who is she and where are her parents? The use of slow takes in the beginning helps to convey the intensity in the characters emotions, and build up momentum, with a sharp contrast to the fast shots later in the trailer. The use of lighting is also quite low key and dim which connotes that the films genre is likely to consist of something which is evil or bad, like crime. At the end of the trailer, the title of the film is shown with the use of non Diegetic sound being a sound of a gun being fired, which adds to the establishing the films genre being crime .

Media Representations: How is gender represented in the trailer?

In this trailer Women are seen to be represented in a negative way. The trailer represents men to be dominant and have the weapons and can change your life in any way possible, whereas women are seen to be inferior and not in control and is the puppets of men. If they don’t conform to a man’s reasoning they are likely to be some form of chaos, in this case guns and other forms of violence to be used against them. Firstly we see a young female by herself, which adds to the fact that women aren’t as important as men. Also then we see another older woman with a black eye, which raises questions of domestic violence or some other form of fighting, which most may assume to be done by a male, which again adds to the representation of women being inferior and weak. Then we see the girl as a only what we can assume, becoming a child prostitute against her will which again has a negative representation of women, and the fact the man is in a wealthy house, could connote them to be represented in power as well as likely to be rich. Also the fact the girl has no say in it, again connotes that women have no right in relation to men's values or rights. Both men have the power and are determined to find the females, which suggest the representation of men to be somewhat hunter like, as if women are his prey and them being the predators. One of the men's is shown to be in good clothes which add to the male’s representation to be wealthy and in control and power. So overall women are represented in negative way by them being lower than men in control, status and financially.

Media Institutions: In what ways is the film London to Brighton typical of a low budget British film?

The film London to Brighton consists of various ways which make it typical of a low budget British film. Firstly the trailer includes well known celebrities but upcoming or unknown ones. Secondly the director himself actually well knows either and has all done small productions too. In the actual trailer text saying how the film is like another film don’t come up, which suggest this film is completely unique. The use of no CGi or any other technical computer apparatus is used to create anything for the trailer/film. Also the only reviews which the trailer has gotten are from newspapers and magazines, which also make it an unbiased review for films, as the newspapers and magazines have nothing to relate it back to, as the directors and characters both haven’t worked in any other films before.Also the use of no famous music,such as bands or singers are used,as the film would have had to gained permission and to do this it involves alot of money,which they don't have.

Media Audiences: In what ways does the trailer promote the film to its target audience?

The trailer promotes the film to its target audiences by a use of various techniques .The target audience for this film is 16+ males and females,as both genders can relate to this film. The trailer uses sentimental value,including a innocent child getting involved in prostitution which may startle audiences enough to watch the film. Also another way the trailer promotes the film is with the sudden and dramatic use of music ,which also adds to the pace of the film to quicken ,as the music increases ,which adds drama to the dilemma,hence engaging readers.

Bend it Like Beckham Trailer Analysis

Bend it Like Beckham Trailer:

http://www.youtube.com/watch?v=XsmbObwStSQ

 Which trailer conventions are present and what is their effect on the audience?

There are a number of trailer conventions present in the Bend it like Beckham trailer. One of them is that firstly the company which promotes the film, which may be recognisable to the other films the audience may have watched, hence broadening the target audience. Also it shows that the film is coming from a reliable source. Another convention presented in the trailer, is of a narrative/voiceover. The voiceover gives the audience an understanding into the film, and what they are likely to expect from it. The narrative is also quite ambiguous, and his tone being somewhat humours, indicating the film is likely to be somewhat comical, which means audiences who like comedies may be persuaded to watch this. The use of fast, grimy kind of music, helps to gain momentum of the trailer, and latches on to its pace, which adds to the whole relation of the football she’s kicking. The use of shot types also is another convention key in trailer. The use of a long take at the start helps to gain suspense, making the next transition of shots to be sudden, as well as giving the audience an insight into the surroundings/characters. The shots types varied then from a fast cut to a cross cut. The use of cross cutting and fast cutting create a fast tempo, engaging the audience into the trailer. The use of director and maker’s 1 minute in, helps to keep audience engaged, also broaden the audience, as the other films the director made, some of the audience may have liked, therefore would want to watch this film too. The actual title is given right at the end, which helps to keep the audience gripped, and want to find out what the films name is. The teaser trailer at the end adds to its comical value, which leaves audience with a sweet hint of what they are to expect of the film.

How does the trailer use media language (camera, mise-en-scene, editing, sound) to establish the film's genre?

The trailer uses a wide variation of media language such as, camera, mise-en-scene, editing, and sound to establish the films genre. The use of camera movement involves tracking and panning. The use of tracking and panning helps to determine the characters, and give the audience a look at the surroundings which is ideal for gaining an insight into the films genre. The camera angle is shown to be low for the main protagonist, which could indicate her to be feeling insecure or inferior to her mother in the film who is seen in a high angle. This could also signify how the mother is playing a dominant superficial role in the girl’s life. The use of these camera aspects makes the genre of the film to be more likely to be a comedy, as the audience can relate to a mother controlling your life. The mise en scene shows that everything that is in the trailer frame. So in this the costumes at the beginning could connote the film to be an ethnic mix, with Indian and white bases, indicating the genre to be a hybrid. The colourful, (red) ethnic/cultural costumes at the beginning may an indicating that it is likely to be a romantic comedy hybrid, as it does involve a marriage taking placeman the colour red connotes love. The characters are Indian as well, which adds to the ethnicity value of the trailer. The use of lighting is quite high key lighting and bright sunny days, which suggests that the film may also be light and funny, adding to its comical aspect. Sound in the form of dialogue being Diegetic, gains the audience knowledge of narrative, which helps determine the genre. The use of non Diegetic sound, being the music and voiceover creates a notion of fast pace and momentum. Editing achieves a certain quick/medium pace to the trailer, which is conventional for a comedy/romance, in this case the shots are cut shots.

Who is the target audience and how do you know?

The primary target audience is likely to be females, soci economic class D, working /middle class) with the ethnicity being mostly Indian, aged from 14 +, as they will feel pressure from their mothers, and to conform to society, and would want to break free from their norms. This can also be seen as having an empowering for female’s notion of the trailer making it more appealing for females to watch this. The Secondary audience is males ages 14+, who are into football, who would want to see whether girls can play football. In general Indians of all ages are likely to watch this film, with Indians who are working class, could relate to some the issues in this trailer, so are likely to watch the film. 

How effective do you think the trailer is in promoting the film? Why?

The trailer has nearly all of the conventions which are need for an audience to be persuaded into watching the film, hence making it quite effective. The main reasons for this are that it contains alternative ideology, with the main protagonist being Indian, meaning that the audience expands, which means the promotions of a film will be recognised more, hereby making the film a success.